18 April 2017, 20:10

Important update with Google Analytics: say hello to cross-device retargeting

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Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage  of new cross-device remarketing functionality now available in AdWords and DoubleClick. This will allow to reach the customers across devices when using Google Analytics Audiences. Now that cross-device transactions account for over 30% of online purchases, shifting from device-centric to user-centric analytics has become a critical step for e-commerce retailers.

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author: anastasiya

11 January 2016, 14:57

Alexander Bachmann — 4 Important Affiliate Program Parameters

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Today I want to talk to you about the affiliate program parameters you should pay attention to. A publisher is interested in evaluating the potential of an affiliate program before joining it. For this purpose you are provided with a range of information immediately before joining the program.

But even after you start working, you should pay attention to this data, as it can either improve or get worse. The parameters you should consider and with the help of which you can calculate your approximate earnings will be described below.

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author: elina

28 July 2015, 16:48

Search engine advertising (SEA) as seen by the advertiser

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Just before launching a new affiliate program, the advertiser has to decide what kinds of traffic he will allow to work with his affiliate program.

Problems with SEA are the most frequent, because almost all advertisers conduct SEA on their own and consider all publishers to be their competitors. It seems to them: “Why spend more money if you already cover the whole audience without help from extra publishers!”

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author: alex