27 October 2017, 12:20
admitad is top-rated according to ‘The AppsFlyer Performance Index – Edition V’
admitad is honored to be one of the top-listed according to the 1H2017 Ranking results of the best media sources in mobile advertising by AppsFlyer Performance Index. AppsFlyer is considered to be one of the most important daily analysis platforms, focusing on the KPIs marketers care. The AppsFlyer Performance Index always empowers app marketers to make smarter, datadriven decisions about their ad spend.
The AppsFlyer Performance Index has been the industry-standard report card for mobile advertising since 2015. It offers app marketers a detailed view of the best media sources for their campaigns – per region, category and platform.
What’s new in Edition V?
- The newly-introduced AppsFlyer ROI Index for iOS and Android, listing the top
media sources based on what matters most – your bottom line.
- Another engagement-driven KPI: average sessions per user. Ultimately, the Power Ranking
factors three KPIs: volume, retention score and average sessions per user.
- Regional fraud rate per network. As mobile ad fraud and the tools to protect against it evolved rapidly,
the Ranking accumulated more data and gained deeper insight, allowing us to factor in multiple, advanced fraud signals.
Marketers rely on these insights to measure and optimize their marketing performance for both user acquisition and retargeting campaigns. AppsFlyer’s insights again proved invaluable to admitad mobile team. We are honored to remain one of the the best media sources in mobile advertising and understand the responsibility that comes with it. admitad team looks forward to continue delivering the highest ROI for years to come.
For the full interactive version go to: appsflyer.com/index