04 February 2015, 15:27

Admitad’s Two Cents about CyberMonday

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You must have heard of so-called CyberMonday, but we decided not to be penny wise and pound foolish… So, we’ve organized a whole CyberWeek (in Russian Language). To achieve this ambitious goal, we’ve convinced advertisers to prepare tempting and lucrative discount coupons. Some advertisers have even agreed to raise their rates.

Such an approach allowed us to provide publishers with excellent tools to improve conversion rates and make more of their current traffic. Armed with CyberMonday in Russia as a newsworthy event, webmasters also managed to generate extra visitors. We would like to extend a special thanks to all our 100+ advertisers who took up the challenge.

And now it’s time to announce the preliminary results.

Important! All the data refer exclusively to the CPA channel from Admitad’s internal reports. Global data may vary, but judging by this post on Zuckerberg Calling (TsukerbergPozvonit), the trends are the same.

TOP 8 Customers Who Experienced Great Success on CyberMonday

1) Akusherstvo

  • achievements: the number of orders increased almost by 4.5 times or by 335%
  • the average conversion rate in the period from 01/01/15 to 01/25/15 was 0.51%
  • on 01/26/15, the conversion rate amounted to 1.37%
  • the conversion growth factor was 1.5
  • the maximum order value was 36,237 rubles
  • the largest publisher revenue from one order reached 2,536.59 rubles

2) Roxy RU

CyberMonday events provide monobrand boutiques with unique promotion opportunities and help them survive in competition with large multi-brand stores.

  • the number of orders increased by 1,900%
  • conversion growth amounted to more than 1,000%
  • the maximum order value was 17,166.00 rubles
  • the largest publisher revenue from one order reached 2,181.80 rubles

3) Quiksilver

  • the number of orders increased by 1,200%
  • average conversion rate in the period from 01/01/15 to 01/25/15 was 0.95%
  • the conversion growth factor was 2
  • the maximum order value was 47,250 rubles
  • the largest publisher revenue from one order reached 6,005.48 rubles

4) M.Video

M.Video used two newsworthy events in late January at the same time: January 25 – Tatiana’s Day (or Day of Students) and January 26 – CyberMonday.

Both newsworthy events contributed to the increase in the volume of traffic and the number of orders!

  • the number of orders increased by more than 300%
  • the average conversion rate in the period from 01/01/15 to 01/24/15 was 0.41%
  • on 01/26/15, the average conversion rate amounted to 0.75%
  • the conversion growth factor was 2 or 100%

It’s worth mentioning that the average order increased (!), while other companies reported the same or a slightly (<10%) decreased level.

During CyberMonday, the average order at M.Video increased by 50%.

  • the maximum order value was 539,990 rubles
  • the largest publisher revenue from one order reached 16,199.70 rubles

5) Svyaznoy

Svyaznoy had launched its CyberMonday on Saturday, but a noticeable increase in sales took place precisely on Monday.

  • the number of orders increased by 130%
  • the average conversion rate in the period from 01/01/15 to 01/25/15 was 0.19%
  • on 01/26/15, the average conversion rate amounted to 0.43%
  • the conversion growth factor was 2.5!

It’s worth mentioning that the average check increased (!), while other companies reported the same or slightly (<10%) decreased level.

  • During the CyberMonday days, the average check at Svyaznoy increased by 550 rubles.
  • the maximum order value was 219,990.00 rubles
  • the largest publisher revenue from one order reached 6,599.70 rubles

6) Media Markt

  • the number of orders increased by 6 times or by 500%; the average order remained the same
  • the average conversion rate in the period from 01/01/15 to 01/25/15 was 0.57%
  • the two-day average conversion rate amounted to 1,02%
  • the conversion growth factor was almost 100%
  • the maximum order value was 239,139.00 rubles
  • the largest publisher revenue from one order reached 10,761.26 rubles

7) KupiVIP

CyberMonday results (01/26/15): the number of orders that were received by KupiVIP via Admitad increased by 3 times or by 200%

  • in the period from 01/01/15 to 01/25/15, the average conversion rate for the Admitad channel was 0.41%
  • on 01/26/15, the average conversion rate for the Admitad channel was 1.43%
  • the conversion growth factor exceeded 3!
  • the maximum order value at KupiVIP for the Admitad channel was 59,054.00 rubles
  • the largest publisher revenue from one order reached 8,858.10 rubles

8) Yves Rocher

  • the number of orders that were received by Yves Rocher via Admitad increased by 230% or by 4 times
  • in the period from 01/01/15 to 01/25/15, the average conversion rate for the Admitad channel was 1.8%
  • on 01/26/15, the average conversion rate for the Admitad channel was 2.05%

In addition, the following advertisers managed to almost double the conversion rate and the number of orders:

In total, 101 of Admitad’s advertisers took part in CyberMonday; the landing page of participants: http://landings.admitad.com/cybermonday (in Russian).

This is our second annual CyberMonday in Russia. We would be happy to receive feedback from publishers in order to jointly improve our advertising campaigns. The comments are open for constructive discussions.

In 2015, we’ll launch plenty of campaigns. After receiving an advance notification, you will be able to prepare traffic and earn good money with admitad.

author: alex
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