Life after third-party cookies: how companies are adapting to the new era of tracking
After the passage of CCPA, ePR, and GDPR, the tech industry faced tremendous changes. With third-party cookies and tracking redirects becoming a thing of the past, the advertising and affiliate markets have been actively seeking solutions that will be effective within a regulatory framework. Nowadays, only a few still rely on outdated technologies. Companies are used to using first-party data and other approaches. To help them keep the tracking persistent and pervasive, Admitad has developed several effective solutions in the new privacy policy paradigm.
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