25 December 2017, 17:43
Chrome’s integrated ad blocker
Google Chrome, the world’s most popular browser, will be introducing its own built-in ad blocker in early 2018. Even though the greatest part of the company’s income comes from advertising, Google recognizes that such a step is necessary.
Google is going to act according to the all-or-nothing principle in order to fight against low-quality advertising: all the ads on the website will be blocked (even those owned by Google) if at least one of them does not comply with the standards of quality advertising adopted by the Coalition for Better Ads that have been developed by large advertising agencies together with Google.
18 April 2017, 20:10
Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick. This will allow to reach the customers across devices when using Google Analytics Audiences. Now that cross-device transactions account for over 30% of online purchases, shifting from device-centric to user-centric analytics has become a critical step for e-commerce retailers.