20 November 2018, 15:44
Trends, statistics and numbers of Singles’ Day (2017 vs 2018)
Singles’ Day or the Day of All Bachelors – whatever you call it, 11.11 stays the same each year. It is one of the biggest shopping events in the World & a real SHOPPING MADNESS.
Having started as a funny holiday in China, the 11th of November, thanks to eCommerce giants, turned into a big-scale SALE of almost every product type. Some Chinese stores try to “lure in” each and every customer by offering discounts up to 99%, even reaching the price of 1 CNY.
27 March 2017, 17:42
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions.