EPICSTARS platform: 1st year of operations results and $1.75 mln investment from admitad invest
EPICSTARS – platform for brands, products and services promotion through influence-marketing – announced its first year of operation results. As of the beginning of September 2017, the platform includes more than 5,000 registered advertisers. More than 300 successful advertising campaigns were conducted with a total budget exceeding 25 mln. RURs.
Based on Epicstars 2016 results evaluation, the admitad invest fund performed the new round of investment in the amount of $1.6 mln. The received funds will be streamed to the expertise of the EPICSTARS team strengthen, analytical functionality R&D, and European advertising market expansion.
Alexander Bachmann, CEO admitad and admitad invest, in his note to investors highlighted the importance of influence marketing and its potential for admitad core business: “We all observe the evolution of online ad and ways of brand promotion. Users in their majority are no longer persuaded by traditional campaigns and seek for new sources of information, that could assist them in taking the decision to buy. Influence marketing is truly perspective and admitad invest is excepting high growth of EPICSTARS business and presence”.
“admitad gave us not only financial opportunities to build an effective product, but shared with us our invaluable experience of teamwork and operational work, which we adopted with the EPICSTARS,” added Vladimir Mirolyubov, CEO EPICSTARS.