Admitad is happy to present its second edition of the annual Admitad Report 2018/2019.
Along with the most remarkable e-commerce trends of the previous year, Admitad analyzed data on popular goods categories as well as provided the deepest analysis of traffic & sales region-based. To conduct this survey, we analyzed more than 125 mln purchases by internet users worldwide who spent around $3,4 billion on them.
Admitad Report this year covers even more trends and analytical insights based on the company’s statistics: dynamics of average checks, dependance of the publishers’ income on the season, the most efficient channels for advertisers to attract traffic worldwide. The Report 2018/2019 includes a very detailed analysis of the markets in Europe, USA, CIS, MENA and Asia.
With no doubt we can now acknowledge the fact that affiliate marketing industry turned to be more trustworthy to people: each day more advertisers join affiliate networks, invest budgets in the development of new channels whereas publishers are eager to experiment with new platforms and traffic sources.
Even though the number of those consumers who choose desktop and shop online from their PCs is still high, nowadays one of the most relevant and remarkable trends is m-commerce. In 2018, following this one of the main e-commerce development paths, Admitad launched Mobile SDK — a set of tools and solutions for the full-scale mobile tracking including cross-device and cross-browser formats.
Extremely important is to invest in professional growth of the industry. In 2018 Admitad Academy held more than 50 webinars about CPA for different regions. This year we are about to launch additional courses on new traffic platforms, since with the rise of influencers in Instagram, Youtube, messengers and social networks we can’t but expect that new traffic sources to join affiliate marketing channel.
This year we aim to make affiliate marketing industry even more beneficial, diversified, technological and transparent for clients and partners from all over the world.
Stay tuned and find out more about e-commerce, worldwide trends, customer behaviour and main industry challenges in 2018 in the full version of Admitad Report 2018/2019.