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admitad always continues to explore horizons and was pleased to visit the 12th edition of White Nights Conference in the heart of Eastern Europe – beautiful Prague.  The White Nights Conference is an international cross-platform business conference for game industry. The White Nights events attract influential game industry professionals and developers. Every year more than 4,000 visitors all together attend the conference.

White Nights Prague is an international business conference that  gathers game industry professionals from all over the world, including a very special blend of developers from Russia, Ukraine, Belarus, Czech Republic, Slovenia, Slovakia, Poland, Germany and more.The unique thing about The White Nights Conference is that it is organized by Nevosoft, a St. Petersburg based casual game developer and publisher.

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The event features a broad conference program that includes three lecture tracks , one of which held technical presentations designed for programmers, game designers and artists. Such industry-leading companies as King, Warner Bros., Supercell, Rovio, Wooga, Chillingo, Facebook, Big Fish, DeNA, Google, Microsoft, G5, Mail.Ru and many others have already attended the Conference.  In addition, our admitad team got a chance to see “live” over 70 games showcased at the Developer Exhibition, including a special VR-section. Best developers were rewarded at the Indie Game Cup Awards Ceremony.

The most pressing topics are covered on  the White Nights wide-ranging agenda, including

  • “Fireside chat” about Asian high potential gaming markets: Stephen Lee from 6waves shared his expetise on the publishing in Asia and gave some tips on how to get to the top of the local charts
  • “5 reasons to bring your game to Russia. Market opportunities for global publishers” concerning market insights from the largest Russian publisher – Mail.Ru Group. The owner of domestic social networks VK.com and OK.ru shared market opportunities for global publishers, localization, UA insights and user’s behaviour. We’ve got an understanding about bringing apps to the Russian market and benefits from 140 million users
  •   “Getting your VR game performance right: tips for optimisation”: the talk covered how to go about getting the performance right across a maximum range of platforms  and shared tips to optimise the games

To resume: for admitad every new conference is not a separate event, but rather a new page in the book, filled with real-life challenges, creative solutions and great people. With the conference in  Prague after two days of business networking our admitad team has left the show with solutions to existing obstacles, ideas for new breakthrough projects and lots of valuable contacts that help to keep us on our path to success. Join us to improve game development and craft new worlds!