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admitad was encouraged to attend the biggest and best mobile event for 2017 held in Barcelona  – Mobile World Congress!  What an amazing few days it was for our admitad team! Let’s take a closer look at the showcase and learn why mobile is the force behind every emerging innovation!

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More than 108,000 attendees flocked to Mobile World Congress 2017. Professionals from 208 countries and territories were present, and the event was covered by approximately 3,500 members of the international press and media.

More than 2,300 companies participated in the exhibition: everything from connected cars, virtual reality, new handsets and ingenious app ideas, to 3D printing, privacy protection and backend solutions were on display. Visitors also explored GSMA Innovation City and experienced immersive demonstrations of the most cutting-edge mobile enabled products and services in the world today.Mobile-connected products and services were showcased in NEXTech Hall 8.0.

There was also an incredible Youth Mobile Festival – YoMo. This educational event taught kids about careers in Science, Technology, Engineering, Design/Art and Math (STEAM), with the hopes of encouraging them to pursue careers that will lead them to the mobile industry. Over the four days, the Women4Tech programme provided a global platform to attendees to focus specifically on increasing the inclusion of women in the mobile industry and showcasing best practices for female leadership.

Unique and diverse, 2017 conference programme was a highlight of the week featuring 322 speakers from consumer brands, mobile organisations, mobile operators and industries touched by the mobile market — including automotive, advertising, banking, health, NGOs, entertainment and education. Highly anticipated keynote speaker Reed Hastings, Founder and CEO of Netflix discussed how content is in the midst of a period of disruption and change.

Industry awards were given at the annual Global Mobile Awards. 40 game-changing products, services, devices, apps and technologies were awarded Glomos.

Our admitad team had a great opportunity to collaborate with the spokesmen for Philips, Huawei, Meizu, China Mobile, Korea Telecom, Gionee and many others and to explore how advancements in technology impact the ever changing landscape of mobile.

Leading broadcast, film, TV, video, digital music, mobile games and brands were featured in The MMIX, which explored the exploding global demand for multi-screen media and entertainment in the market today.

Beyond meetings and conference sessions attendees had fun! GSMA and Niantic, the force behind the Pokémon Go app, partnered together to create PokeStops and PokeGyms throughout MWC to encourage networking.

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We emphasise our commitment to feature our company goals in a variety of networking and conference sessions  and our admitad team would be delighted to attend the next series of these global conferences, assembling the brightest minds of the mobile industry.  Mark your calendars and plan to join us for what will undoubtedly be an exciting event. It’s never too early to start making plans. Stay up-to-date with all admitad happenings throughout the year and keep up with industry news!