Admitad names Julio Martinez as Country Manager Mexico
As Admitad grows, business cases from emerging markets have become increasingly important. As a consequent and logical step further in the company’s exciting journey towards a leading role as global IT-solutions provider, Admitad appoints Julio Martinez as Country Manager Mexico.
Julio was born in Mexico City and has been working in marketing and storytelling for over 15 years. In the last nine years, he has focused more on business and performance metrics after working at Endemol Televisa, TV Azteca Promoespacio, and Multimedios.
As Julio joins Admitad, he enters a very promising market.
Since 2019, the rapidly-growing company has doubled the size of its partner portfolio in Latin America and added 63% more advertisers. The total sales generated by Admitad tools for brands has almost tripled between 2019 and 2021. Top-tier brands such as Adobe, Adorama, Shein, Paramount+, GAP, AliExpress, SSENSE, PatPat and many others enjoy long-term, profitable partnerships with Admitad in the LATAM market. As Admitad’s next country after Brazil, Mexico will see its own country management strengthen its position.
“I would like to position the company among the best nationwide, collecting the largest number of brands to work with us.”Country Manager Mexico Julio Martinez
With the growth of the market and the need for smart tech solutions, Julio will surely succeed in his ambition as many companies are implementing fintech and martech to increase their revenues and save money in the long run. Under the leadership of Managing Director LATAM Caiki Flaeschen, Julio Martinez will be responsible for not only the growth of Admitad businesses in Mexico, but also for the smooth operation of the local office.
“The addition of Julio to our team represents another milestone in our journey to become a true global player. He brings experience in digital industries, a deep understanding of Mexican and Latin American markets, and above all, a positive attitude and willingness to always go above and beyond to support the business. Julio Martinez is a great asset to our team,” said Alexander Bachmann, CEO and founder of Admitad.
Admitad is actively looking for professionals who want to be part of this exciting journey. Please check the open vacancies in the region here, and do not hesitate to get in touch.