05 December 2017, 13:49
Do you know that retailers can acquire more than 55% of new customers during the holiday shopping season?
For example, in 2016, we witnessed three important events: Black Friday, strong November sales, and Cyber Monday. Remarkably, two of these events turned from two days into the entire week of sales. We saw bigger discounts, longer sales periods, more shoppers and purchases.
14 December 2015, 16:48
We are often contacted by publishers who make a test target action when testing an offer (placing an order in the online store or registering on the advertiser’s website) after clicking on their affiliate link. In some cases, the target action is not displayed in the Admitad reports after completion. We decided to share the key reasons why target actions may not be counted.