Heading towards the end of 2019 is an extremely exciting period full of amazing sales, business deals, opportunities and collaborations. The year-end brings up the joy for marketers as well as consumers. Even though we have recently gone through the Dussehra, Diwali, Singles Day and Black Friday sales in India, this is by far not the end of the shopping madness: Christmas and New Year Sales are following and we know for sure – there is still a lot to expect! The online marketers ramp up their offerings and consumers gaze towards the holiday season sale and shop their hearts out.
Admitad analyzed the previous year’s data and prepared a couple of advice to help you plan the sale activities and make the most out of these sales.
What’s on the peak?
Knowing the trends is important: you want to prepare – you need to understand what is the most converting category, what brands will be offering discounts and promo codes, what are the hottest deals and what to lead the traffic to. This is the right way to multifold your income during the new year sales and earns while the rest of the world is busy spending.
According to Admitad analysis of December 2018 sales, Santa widens the range of his gifts and there are many new categories that publishers should pay their attention to. The most in-demand categories among consumers were gadgets and electronics: people would still like to get new mobile phones, tablets, watches or expensive home appliances as their new year presents.
Next categories that should not be forgotten by publishers in their promotion plan are cosmetics and health & beauty. We would not recommend you limit your activities only to the trending goods categories though: in high season, people also spend more money than usual on travelling, online education and sometimes even financial products: BFSI segment in India is growing rapidly, advertisers switch to cost per sale model than only lead generations. Take this into account.
Tools to monetize and grow
In high season it is important to act quickly and manage your campaigns easily. Thus, it is indeed helpful for any publisher to have all the necessary tools in hand, be it the quick access to promo materials, promo codes or coupons and deeplinks. Admitad publishers are lucky to have all of those at their disposal:
Coupons and promo codes. In their Admitad account, publishers will find up-to-date coupons and promo codes for all the available stores – no need to text your affiliate network manager anymore. Apart from that, the publishers can request a personal promo code (section “Unique or Exclusive Promo Codes”).
Admitad Extension with the special toolbar. After the latest update, our browser extension became a real multifunctional tool. All the necessary information about affiliate programs can be found right away in the browser: everything from the average check up to the confirmation rate. Another useful feature is that the deep links can be created literally in a single click.
Telegram Bot. Admitad Chatbot helps publishers to create deeplinks and check whether they function correctly right in the messenger. It works on any device where Telegram is installed, thus it is very convenient for these “new era publishers” – bloggers, owners of social media communities or Instagram accounts.
Major sale periods to look around
Based on Admitad data, the sales peak in India takes place in the middle of December – between the 12th and 15th. But to ensure you make the most of it and have time to “warm-up” your audience, we suggest starting the preparation no later than in the first week of the month.
*Sales dynamics in December 2018
The first winter month is also the time of higher conversion rates that we can track year-on-year. During the New Year and Christmas sales, consumers are more purchase-oriented and confirm their orders more frequently to make sure their close ones receive gifts on time.
Remind yourself to act carefully and not overload the audience: remember how many discount notifications are received by customers every day at the end of the year. Share the content which is truly important and interesting – do not turn into a spammer.
Discover more information about the new year sales as well as the list of available affiliate programs. Stay tuned and do not miss out on the final sales of 2019!