Lockdown would have had a significant impact on your business. It’s a tough time indeed, as consumers are stuck inside their homes. But, this is not the time to give up on your business. Rather, a strong consumer-centric strategy can help you improve your earnings. Your consumers may not be going to shopping malls and retail stores these days, but they are spending a large part of their day online. They are hooked to their digital screens more than ever before.
As per the recent data analysed on Admitad Platform, consumers are more likely to opt for digital services and content. There has been an increase of 252% in the number of orders with an average check of 121% in the internet services categories, which includes products like VPN services, anti-virus, and software protections. This category majorly includes online entertainment and streaming services.
Leisure & Entertainment
Our data shows that mobile usage has increased in the last two months. Consumer spends on online gaming and e-learning platforms have jumped by 250% and 50%, respectively. Admitad publishers witnessed 250% growth in their earnings under the segment of online games in the same period.
Essentials & Safety Products
Since people are working from home, they are spending more on essentials and safety products. Publishers via Admitad panel have earned over $25000 during the month of March.
Finance & Education
Similarly, consumers are also spending on financial and educational products like health insurance, Life insurances, and online courses.
Religare Health Insurance
From the latest trends it’s clear that while certain categories of business have gone down, there has been a rise of several other segments on which publishers and brands need to focus to improve their reach and earnings.