The 4th edition of the Global Mobile App Summit and Awards (GMASA’17) unfolded on 6th & 7th 2017 in Bangalore. GMASA is one of the biggest events in the mobile app world. It brings together various stakeholders from the mobile app industry on the single platform. The event was featured with insightful keynote speeches, thought-provoking panel discussions, networking sessions, workshops, and award distribution.
Digital leaders, hundreds of app developers, entrepreneurs, industry veterans, opinion leaders and investors coming together on the single platform to shape the future of the mobile app industry.
This year admitad had participated in GMASA as an exhibitor and admitad India CEO Neha Kulwal was our speaker from admitad there. During her speaker session about ‘combating ad frauds in mobile app advertising’, a wide range of aspects of this topic was discussed, such as the definition of ad fraud and roles of the key stakeholders in its prevention and detection; technical developments and pitfalls in the anti-fraud sphere; advice on fighting fraud at such levels as pre-installation, installation, and post-installation of mobile apps and other questions addressed to Neha regarding her topic of the speech.
GMASA’17 became a platform for more than 40 exhibitors to showcase futuristic technologies and solutions. Apart from that, such important topics as mobile advertising and app monetization were covered by industry opinion leaders sharing their insights to find collective solutions to pressing problems faced by the industry. Everything crucial for your app development was covered at
GMASA’17: starting from tools to increase your app’s visibility to raising business revenues.
admitad India team was pleased to be a part of such an important event. The event witnessed a participation of 2000+ attendees from all over the digital industry and mobile app community. At GMASA’17 event the admitad team got a chance to personally meet the industry persons and to give them consultations and advice regarding network’s specific features and particular cases.
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