In 2017, admitad invest was one of Russia’s top 5 among seed funds by the number of invested projects in the early stages, according to firrma.ru. admitad Invest portfolio includes projects in the areas of SaaS, marketplace, enterprise, commercial content projects, CPA, lead generation, and other services, which can be in demand both in the CIS and in the world. The volume of fund’s investments over the year amounted to more than $2 million. The fund’s 2017 projects worthy of note include Blinger.io, Epicstars, Push.World, Meds.ru, and Appspress.ru.
“In 2018, admitad Invest will continue to actively invest in Russian projects. The amount of investments in the early stages of work can reach up to 40 million rubles. Apart from financing, the projects will get access to admitad expert database, as well as accounting and legal support and communications worldwide (Europe, CIS and Asia). Successfully developing projects are additionally financed and prepared for launch in foreign markets, where admitad is already actively working – namely, in Western Europe, Asia, the United States, and the Gulf countries,” admitad CEO and founder Alexander Bachmann describes company’s principles of work.
Maksim Volokhov, who heads admitad Invest, talks about project strategy for selecting the initial investment: “First of all, admitad Invest considers start-ups that are able to support admitad business development in the key areas, such as international expansion, expansion of tools for cross-border trade, and use of new technologies and solutions for e-commerce and digital-advertising.”
More about admitad invest projects in 2017:
Blinger is an omnichannel platform with the help of which users can access instant messengers, email, and online chat via a single API, interface or integration with helpdesk, thus saving time on technical aspects of communication.
EPICSTARS is a platform for promoting brands, products, and services by means of influence marketing. In a year of work, more than 5,000 advertisers have registered in the system, and more than 300 successful advertising campaigns have been conducted.
Push.World is a push notifications service with flexible settings. It raises the audience’s retention by tens of percent.
Meds.ru is a project combining a marketing agency for clinics with a platform for easy and quick search for the best doctors, diagnostic rooms, and clinics using a flexible system of settings and filters.
Appspress.ru is a platform for monetizing phones, tablets, and laptops. It works directly with manufacturers and brands.