11 April 2018, 17:24
Admitad India successfully kick-started its first edition of Admitad Expert India
Admitad Expert India, an internationally renowned business event, was successfully hosted by Admitad India on April 6, 2018. The event was attended by over 100 participants and more than 20 renowned speakers from the digital industry. From our strong client base more than 70 companies, Nykaa, Jabong, BigBasket, CashKaro, CouponDunia, Couponzpoint etc. were few of the many that were presented at the event.
The event was kick-started with the welcome note by Neha Kulwal, CEO, Admitad India. In her opening remarks, she has highlighted that the affiliate industry in India is expected to grow at 27% of CAGR in the next 7 Years. She further stated that the objective of Admitad Expert India was to discuss the new business strategies, benefit from case studies and learn from industry insights that were a part of this private networking agenda.
According to Admitad’s forecast and plans, the driving factor of 2018-2019 are-
- Influencer marketing
- Affiliate Program
- Cross-Border Marketing
- Artificial Intelligence
- Emerging tools and Technology [Cross device marketing, Fraud Detector tools, Anti ad blockers, Smart Link technology, Finger Printing and Brand safety]
Admitad India was also glad to share its expansion plan to MENA and APAC regions and how it opens scope for the advertisers and publishers to work globally with Admitad and take advantage of its unique tools and technologies like Mobile SDK’s, plug-ins for Magento.
The other highlights of the events were the panel discussions on affiliate fraud, an ongoing issue that is faced by the industry, upcoming opportunities for this industry to ensure its growth, Influencer Marketing in advertising, a trend that every company should leverage from. It also provided a networking opportunity to all the participants and an option to set trilateral meetings between publishers, advertisers, and managers.
One of the attendees shared his view of the event by saying, “the day indeed was full interesting sessions and it’s a perfect platform for learning.”
We would like to thank all of our partners for their support and encouraging feedback that has made the first edition of Admitad Expert India a success.
We look forward to having the existing and the new partners that we will onboard in the future to the next edition of Admitad Expert India.
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