04 December 2018, 17:13

First Edition of Business Breakfast by Admitad India: Affiliate marketing meets influencers

On the 29th of November, Admitad held its Business Breakfast in India, Gurugram, where CPA-marketing experts, advertisers, publishers, influencers and bloggers across India gathered together for a fruitful meet-up. The event was organized in collaboration with IAMAI.

Business Breakfast was opened by Neha Kulwal, Admitad India CEO: “We consider influence marketing to be a great trend to follow and see bloggers and influencers in the role of the new era publishers and broadcasters in the future. Our Business Breakfast today explored a great number of opportunities for both sides of affiliate marketing, we are indeed happy to have shown the ways to make it win-win for all the parties”.

More than 80 participants took part in the deep discussion of influencer marketing trends within the affiliate channel, trying to measure the cost-efficiency and profits for advertisers as well as for publishers and at the same time to define the biggest challenges that influencer marketing in India is facing right now.

Among the key speakers, Ankit Shukla (Growth Head, SHEROES), Saurabh Chaudhary (Influencer & digital marketing consultant), Roshni Dhal (Co-founder HighonM), Shruti Gupta (CMO, Cashify), Swati Bhargava (Co-Founder, Cashkaro) and Eiti Singhal (Brand & Marcom, Panasonic India) shared their vision with the audience and discussed how affiliate marketing can help bloggers generate more revenue, which impact influencers make on brands and why they are considered to be “new age publishers” in the industry of affiliate marketing.  

Eiti Singhal, AGM – Brand & Marcom, Panasonic India, being one of the key speakers at Business Breakfast India, shared her insights on the importance and possible impact influencers might have on brands: “Like I always say “win hearts, wallets will follow” can potentially be achieved by this art of marketing, in a far more native way”. It was further stated that it is also crucial to put a science behind the art of influencer marketing by prioritizing platforms and setting KPIs and measuring every single penny spent and earned through this marketing channel.  

Admitad would like to express its deepest gratitude to all the media & giveaway supporters, speakers and partners for making this event happen. We look forward to seeing you at future events by Admitad and will appreciate your feedback about the first edition of Business Breakfast at bbindia@admitad.com.  

author: deeksha
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