Admitad is happy to present its second edition of the annual Admitad Report 2018/2019.
Along with the most remarkable e-commerce trends of the previous year, Admitad analyzed data on most popular goods categories as well as provided the deepest analysis of traffic & sales region-based.
Neha Kulwal, CEO of Admitad India, comments on the company’s achievements in 2018.
2018 for Admitad India
Admitad India now has 38,000 publishers registered – price comparison platforms, blogs, review sites, YouTube bloggers, coupon and cashback services. We have 22 exclusive clients that trust our expertise and take advantage of Admitad tools and ecosystem.
Admitad India revenue grew 25% year-on-year, and we are currently one of the top affiliate networks in India. We are the only network using review sites and bloggers for CPS campaigns. We are now live with 10+ Finance clients on CPS model and deliver them good sales via cashback and finance blogs.
In 2018, new categories and new traffic channels emerged in India. Pharmaceuticals, beauty and fantasy sport were growing, and so were publishers with chatbots, YouTube and mobile traffic. Even more advertisers started treating affiliate as an important channel to generate sales. Loyalty programs are now among our India’s top publishers.
Categories in trend
Dozens of brands are now launching E-com in India. In Admitad Report we mention Clothing and Electronics as the most prominent categories. I believe that it is true, but there are other categories on the rise as well: beauty, grocery, pharmaceuticals. To our publishers, I would also point out Financial Services and Mobile.
To our advertisers, I would recommend trying new sources of traffic. There is more to affiliate marketing than coupons, cashback and drop shipping.
Plans for 2019
Over 2019, Admitad India is expecting to launch 500+ clients this year and increase revenue by at least 30%. Moreover, we intend to become top affiliate network in India and to conquer over 50%-share of the Indian market. Other priorities include getting more exclusive clients, improving tracking and attribution for mobile for publishers.
What we ultimately need in India is building trust to the affiliate channel. That is why with the help of PR and Admitad Academy we want to teach clients and publishers about opportunities that performance marketing reveals.