A quick glimpse of festive season sale: What’s done and what’s next?
With the consumers and brands waiting eagerly for the most expected festive month in India, it turned out to be an outstanding profit period thus resulting in multi folds the publisher’s earning. Online publishers across the categories earned a remarkable amount of INR 11 Crore through Admitad Affiliate Platform during the month.
Popular categories among consumers
We witnessed consumers spending significantly on online shopping during the festive season, in particular electronics and household equipment, OTT platforms, fashion, Online Education, etc, which witnessed the biggest hike in sales within the online space. It is a good opportunity to maximize your earnings by making necessary amendments to your platform.
Considering the number of orders, there was an overall 7.5x growth in sales from last year. Few of the highlights of the top performing categories:
We also observed a drastic increasing shift in the demand of online video streaming services, music apps, insurances etc. on our platform.
Top 10 offers during the Festive Month
These were the top performing campaigns as per consumers order and publishers earnings:
Amazon [CPS] IN
Reliance Digital [CPS] IN
Major Traffic sources
We observed consumers getting attracted to new age tools and personal recommended approaches via messengers and social media. Multiple traffic sources such as coupons, cashback offers, messenger apps,mobile apps, e-mailers, push notifications, browser extensions were the main attractive tools during this year’s festive season.
A split shows on our platform for the most performing traffic sources:
Speaking on the promising insights, Admitad Affiliate India’s Country Manager, Neha Kulwal, said, “ With more and more consumers getting involved during the festive time and affiliate networks focusing on promoting coupons, deals and offers, it makes the festive season more effective. It has been a great festive month and we are really looking forward to yet another international festive event in the upcoming months.”
Missed this festive opportunity? Don’t worry! We got your back. Shortly you will find many campaigns revolving around three major sales events: 11/11, Black Friday and Cyber Monday on Admitad Affiliate Platform.
Quick Tips to Get ready for the upcoming festive season.
Since Black Friday is an opportunity that only comes around once a year, affiliates should consider investing in effective marketing strategies and processes to make the most of it. Here are some tricks that will help you increase your income significantly.
Plan ahead: The sooner you begin planning, the more effective your strategy and performance could be. It is advisable to execute everything beforehand to make the most of the sale.
Identify popular offers: One should keep a good check on all the offers as it gives them a good chance to promote such offers, so affiliates should continuously monitor their options to maximise their potential sales revenue.
Use other Admitad tools: With so many options available, affiliates should try to utilize as many tools as possible. For instance, affiliates can generate links in no time with Admitad Bot in Telegram. It is available on all devices.
Don’t forget to utilize this auspicious time to mark your presence and maximize your earnings to the fullest.