Admitad owner to allocate 15% of shares to key employees

IT company Admitad is going to distribute shares between the key personnel. Executives and key employees will receive up to 15% of the company’s equity. With the program starting in January 2022, Admitad founder Alexander Bachmann supposes it will stoke Admitad team’s motivation to keep performance at a high level and help attract more promising specialists. 

The program participants will include heads of business streams, heads of Admitad representative offices in different countries, leading developers, and other important employees. It’s expected that during the first iteration in 2022, an option will be provided at a zero price to up to 50% of employees. Further, the program will apply to both the existing and newly-hired employees.

“I’ve spent years planning to implement a long-term incentive program. We chose E&Y as the provider to develop the LTIP program and began development in early 2021. This step will let us encourage our headline employees and attract new skillful specialists from various industries. I’m inspired by other companies where some employees find themselves dollar millionaires after an IPO,”explains Alexander Bachmann, CEO and founder of Admitad. 

Options will be distributed in equal shares for 4 years, in compliance with the laws of Germany. 

Admitad comprises several businesses that will influence the company value and thus the cost of an option provided. To date, Admitad holds Admitad Affiliate, Admitad Monetize, Tapfiliate, Pampadu, Admitad WhiteLabel, Admitad ConvertSocial, CheckScan, Letyshops, and two VC foundations whose assets are listed on Crunchbase.

In 2020, brands and stores managed to generate over $6 billion of sales using Admitad solutions. According to Admitad estimations, this indicator may amount to $9 billion according to the year results. (It has exceeded $7.8 billion as of November 2021).

During the preparatory campaign preceding the flotation in 2025-2026, Admitad is going to ensure annual growth of at least 40%. For that, the company will launch additional products within the existing business units and grow new businesses—with the corporate startup accelerator or by acquiring other companies. The company is going to have $75 to $100 million invested in these purposes by 2025. 

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