Admitad announced the launch of Admitad Affiliate Marketplace — a new product of the global ecosystem that helps to boost sales and earn money on the internet. The Marketplace provides advertisers of the connected CPA networks with access to the traffic of Admitad publishers worldwide, taking care of the publisher engagement and accounting.
When developing the platform, the Admitad team drew on the experience of AdGoal company acquired in 2019, namely its subnetwork business model. More than 35,000 advertisers are currently connected to the Marketplace through 60 partner networks. Their total turnover through the marketplace amounted to €1.3 bn in just under three quarters of 2020.
During the product development, our team faced a few user problems, such as non-transparency of traffic sources, lack of control over publishers, and types of traffic for advertisers. Another problem was that advertisers tended to shut down affiliate programs if one of the publishers violated the rules, which was a pain for other, honest publishers. In the past, we only managed to sort such issues out via direct communication with affiliate networks and advertisers, which increased the flow of administrative work. As a result, advertisers were reluctant to work with subnetworks.
In the new Admitad Marketplace, we have solved these problems and improved the quality of service: advertisers from integrated affiliate networks will now be able to moderate partners independently as well as choose traffic sources and disable specific publishers for violations.
“Highly transparent operations, advanced tools, user-friendly interface are the features implemented in the new Admitad Affiliate Marketplace”, — Admitad Founder & CEO Alexander Bachmann comments on the platform launch.
Affiliate Marketplace is a product that helps marketers build long-term mutually beneficial relationships. It is important for Admitad to be a high-quality service provider for affiliate networks, facilitating the expansion of their presence and significantly increasing the number of active publishers. Freeing its clients from all the expenses associated with publisher acquiring and accounting is but another advantage for affiliate networks. These services are provided by Admitad.
“There are more than a thousand affiliate networks in the world, large and small. Each of them aims to attract as many publishers as possible, in order to get more advertisers. Advertisers, in their turn, only come to the networks where publishers are in abundance. However, no one seems to notice that publishers have to register multiple accounts to work for certain advertisers. It is simply impractical. This is but one of the problems that Admitad Affiliate Marketplace solves.”
The Marketplace will provide affiliate networks’ advertisers with instant access to dozens of thousands of publishers — YouTube bloggers, social media and messenger channel owners, loyalty programs and cashback services, discount sites, and exclusive technology partners. And for publishers, the platform will be a single entry point for publishers to make money on the Internet: one personal account, a single API for accessing all the tools, and a single service for receiving payments.
If you are interested in using the Admitad Affiliate Marketplace services, feel free to leave a request.