The 11.11 Sale Insights: sales jumped by 4.5x in the UK
While everyone is excited about getting increased rewards on Black Friday and waiting for the sale, we’re here to share the results of another shopping festival – Singles Day Sale – that took place on 11-13th November. Usually, during this sale, Chinese marketplaces were in the spotlight, but this year local brands joined the promotions as well. In recent research, Admitad Affiliate has found out that this year Chinese trading platforms grew their number of sales in the UK by 3.8x compared to the regular period, what’s even more important the value of orders jumped by 4.3x and set a new record.
Let the numbers speak for themselves
The Singles Day Sale nowadays is a real competitor to Black Friday in terms of sales volume. Note: Alibaba Group alone (AliExpress is just a part of it) made global sales of £63.4 billion this year. At the same time, growth has slowed down compared to previous years – in 2020 the number of orders of the Chinese giant has doubled, but this year it has grown by 8.5%.
Meanwhile, the average order value remained almost the same – most Brits were ready to spend around £9.83 on one order from the Chinese marketplace on 11.11. Their preferences didn’t change a lot over the year. Only several of the most popular product categories switched their positions:
- Home & Garden – 28.3%
- Jewellery & Accessories – 21.9%
- Apparel & Footwear – 11.2%
- Health & Beauty – 8.7%
- Electronics and Home Appliances – 8.6%
- Toys and Hobbies – 7.6%
- Sports and Entertainment – 4%
- Others – 9.7%
Sure thing, not only brands had a chance to increase their incomes during this sale, but also Publishers and marketing experts were able to earn a reward for every completed order. For instance, Admitad Affiliate Publishers in the UK just in three days of the active sale stage on 11-13th of November increased their earnings by 3.3x.
Let’s take a look at the effectiveness of different traffic sources in terms of attracting European buyers:
Singles Day sale is over. What’s next?
The Singles Day Sale proves again that many users are ready to spend more during sales. But people have slightly changed their product category preferences. The influence of the COVID-trends begins to vanish and people get back to their established interests.
Results of the 11.11 sale will help brands and marketing experts prepare for the upcoming Black Friday and Cyber Monday. The most important thing would be to choose effective traffic sources and ensure the technical stability of your websites or any other resource.
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