11.11 Singles Day sale: useful tips for publishers

Singles Day or 11.11 Sale is one of the biggest global shopping festivals launched by Chinese online stores. Every year we see the explosive growth of customer demand warmed up by huge discounts for a broad range of different goods and items.

How can publishers benefit from this hot time period? Our recommendations are in the article below.

Sales are a really hot time for everyone in the affiliate marketing ecosystem. Advertisers increase their sales due to roaring customer demand, and publishers benefit from extra fees. Here’s the graph showing the conversion rate change for ‘Goods from China’ from November 1st to November 20th in 2018 (according to Admitad data):

So what can and should publishers do to get the most of Singles Day Sale?

Here’s the list of our recommendations based on the internal data and the information received at the summer meeting with Aliexpress team:

• What do advertisers need, want and expect from any affiliate channel? New customers, indeed! So if you focus on this audience, advertisers will appreciate your work greatly
• Native advertising: this is a type of promotion that customers like, it gives them a reason to make a purchase. Advertisers like it when they work with medium-level publishers. Bear this in mind!
• 2019 is a year of explosive growth of new traffic channels. If you have a blog, social media channel or a chat in messengers, YouTube vlog, emailing service, you can easily benefit from Singles Day activities.

In Admitad we have a portfolio of tools for publishers:

• Admitad Extension for Google Chrome. This is a fast and multifunctional service for a publisher — it can generate deeplinks automatically on eshops web pages, search for coupons or promocodes, and even show the advertiser’s offer in search results (Google, Bing, etc.).
• Hot Products feed by Aliexpress. This is a special feed with all the goods from Aliexpress that are relevant for current sales and promo activities.
• Coupons and promocodes by Admitad. This is a special tool that aggregate all the active coupons and promo codes for Singles Day, including discounts and special offers. The tool is available in the personal account of publisher on Admitad website or in Admitad Extension.
• Admitad Bot for Telegram. This is a tool that helps to create affiliate links with subID faster than ever. It works both on mobile and desktop devices, can generate several deeplinks at once, and even support Hot Product tool for Aliexpress offer.

You can find more information about Singles Day activities in the article by Admitad Academy, including the ‘warm up’ period, main Sale Day and attribution model details. Stay Tuned!