Chinese online sale 11.11: Whitepaper by admitad
November 11 became, since recently, one more holiday, which is celebrated, as also other “red-letter-days”, not by everybody but only by a stratum – a certain social group. In our case we are talking about buyers, and more precisely, about the buyers of the main Chinese online shopping day. Within 24 hours, the visitors of this trade platform receive access to discounts which could be as high as the discounts offered during Black Friday which is due in a couple of weeks. Throughout the day of a big sale admitad had been tracking the buying activity. In this Whitepaper, it shares its observations.
Total revenue – $ 29.8 mln. Growth year-to-year-70%
The total amount of commissions to publishers is $ 2.1 mln. Year-to-year growth is 15%
The number of sales (under sale, a paid “basket” is meant which can contain several goods) – 2,7 mln.
Top platforms by the number of executed orders – Desktop (81%), Android (13%), iOS (6%)
Regions – leaders by orders:
Regional countries – leaders:
Europe: Russia, Ukraine, Spain, Belarus, Poland
Asia: Israel, Kazakhstan, Turkey, Uzbekistan, Armenia
America: USA, Canada, Brazil, Chile, Peru
The largest purchase – Russia: $22,000, the smallest – Puerto Rico: $1,48
The most popular publishers: cashbacks – 37%, promo codes/coupons – 29,6%, XML feed – 19,1%
Top 3 cities/regions by purchase number: Moscow (Russia), 200,000 purchases, Saint Petersburg – 180,000 purchases, North Rhine-Westphalia (Germany) – 95,000 purchases
Distribution of sales dynamics by hours