MGF London 2017: shaping the landscape of mobile gaming together with admitad!

Our admitad team took part in the 14^th edition of MGF , organized by the Osney Media from 17th January to the 18th January 2017  in London, United Kingdom.  All major players from the mobile games industry came up here to network and learn more about this booming market, to explore and attend innovation showcases, expo floors and various networking arrangements of the event.Our admitad deamteam shared the insights about what was happening at MGF

This exclusive director-level-and-above forum gave us unparalleled networking opportunities with the biggest decision – makers and influencers in the mobile games community. Our admitad team was fully dedicated  into the agenda MGF London: we met up, greeted, debated with the top business leaders determining the future of mobile games.  We’ve selected the best reports of inter-industry speakers, hosts and facilitators, and want to take your specific focus on topics and speakers, who think differently, unconventionally, and embrace innovation:

1.Head of Studio, Rovio – Reginaldo Valadares  with the report «Leading Mobile Game Developer Insight».
Reginaldo told about case studies and learnings from Rovio over the past 12 months. He also shared the retention strategies that will be used in 2017.
2. eSports Program Manager – Ryan Chaply and his report «Expanding your Games Portfolio with eSports».
Ryan mentioned an exclusive example of some case studies examining the success of Vainglory and the wider impact of eSports within mobile.

To tell you more,  we’ve learnt some new trends from the so-called “Keynote panels” . The best industry gurus (Robby Yung – CEO of Animoca Brands, Cassia Curran – Mobile BisDev of NetEase, Jeferson Valderes – GM/VP of Bandai Namco, Rob Simister – Vice President of Kabam and John Robinson – VP BisDev of Nexon) shared their insights of  key recent changes in the landscape of mobile gaming and  told us about the tendencies, influencing the future of mobile game development and commercialisation in the famework of the panel «Disrupting the Current Landscape of the mobile Gaming Industry».

We highly appreciate the value of networking and understand the difference this can make to our business.  That’s why we put meetings at the heart of our agenda in London. At MGF we managed to establish partnerships with Wargaming and 6wavesUsing,  built various communications and learnt many useful features from the  reports of  such mobile tracking platforms as Kochava and Appsflyer.

After a closing ceremony we continued to let the conversations flow right into the night, with friends old and new, during the afterparty in SWAY club, and truly enjoyed to discuss the potential cooperation in a relaxed atmosphere.

admitad is welcoming everyone from the best and the brightest in the Mobile Games industry. And we hope to meet you soon!