Discovering the Benefits of Niche Offers: How Publishers Can Maximize Profits in the SMB Space
Prominent brands, a high volume of customers, and a diverse array of goods or services naturally attract publishers to collaborate with the largest advertisers. However, niche stores within the small and medium-sized business (SMB) segment also offer unique benefits. In this article, we will delve into the advantages of these niche offers and explore strategies for growth.
First, let’s identify which offers fall under the concept of small and medium-sized businesses. SMBs are generally defined as organizations with less than $50 million in annual revenue, while midsize enterprises have over $50 million but less than $1 billion in annual revenue.
Niche online stores or services often fall under the SMB category. They specialize in specific products or services, cater to a narrow target audience, and aim to boost sales and brand awareness.
What are the advantages of niche offers?
- High commission rates: This is a crucial factor for publishers when choosing a program. Advertisers aim to increase volumes, so they raise the rates, introduce bonus programs, and use various methods to attract and retain publishers, such as participating in Admitad festivals and marathons with special conditions.
- Diverse types of traffic: Small niche offers typically allow a wide range of traffic, such as context to a brand, which is an excellent sales channel. The advertiser seeks extensive coverage, so they do not limit publishers in their activities. (However, we recommend checking your traffic type in the list of allowed traffic before joining the offer.)
- Promo codes and contests: Advertisers in niche offers tend to be more loyal and responsive, making it easier and quicker to negotiate various promotions, contests, and promos to obtain a personal promo code.
- High conversion: Niche offers often result in high conversion rates and low costs for both leads and buyers.
Some offers in this segment, such as the Cook Unity meal kit delivery service, have implemented mobile tracking technology, allowing the tracking of user actions in a mobile application. All mobile user orders are transparently reflected in the system, ensuring that partners working with mobile traffic can be confident that no high-quality lead will go unrewarded.
Admitad analytics show that offers from the Food Delivery and Children’s Apparel segments are among the fastest-growing. For instance, in the first quarter of 2023, the number of orders for the Cook Unity meal kit delivery offer increased revenue by over 80% year over year. Unsurprisingly, the number of publishers working with the offer has also increased and continues to grow after implementing mobile tracking.
How can publishers maximize profitability when working with niche offers?
- Request promo codes: Advertisers are willing to provide publishers with promo codes to promote their products and services. The target audience often looks for offers with discounts before making a purchase.
- Utilize broader keywords in contextual advertising: This approach attracts more users who have some knowledge about the promoted product’s niche and helps expand your reach.
Here are some of the latest niche offers from Admitad that publishers should consider:
- Food Delivery: Cook Unity US, Hungryroot US
- Children’s Apparel: PatPat WW, Carter’s Many GEOs, Skip Hop WW, Kids Foot Locker US
- Software & Electronics: Nordpass WW, Webroot WW, Liquid Web WW, Keeper Security Many GEOs, Atlas VPN, Drop WW, Focus Camera US, MacXDVD WW, HP US, Anker [CPS] Many Geos, Adorama WW, XP Pen Many GEOs, Alamy WW
Working with niche offers has unique challenges, but it can bring significant benefits to publishers promoting SMBs in the Admitad Affiliate network.
Get started today at: https://www.admitad.com/en/partner-marketing-sme/